Qualities of successful salesmen vary from industry to industry and country to country where the firm wants to market its products and services. There is question is what are the qualities of a good salesperson and a bad salesperson. But a general list of qualities of a successful salesman may be prepared. and you can find out the answer. Qualities of Successful … [Read more...] about How to Become a Successful Salesman? 33 Qualities (Complete List)
Marketing and Sales
15 Important Characteristics of Public Relations (Explained)
Public Relations is deliberate, planned and sustained efforts to establish and maintain mutual understanding between an organization and its public. It is an important tool of the promotion mix of the firm which is used to establish and enhance a positive image of an organization and its products among its various public. This concept is based on the fact that the right … [Read more...] about 15 Important Characteristics of Public Relations (Explained)
12 Essential Tools of Public Relations (Explained with Example)
Public Relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and executes a program of action to earn public understanding and acceptance. Public Relations is an organization broad, communication effort intended to influence various groups, attitudes … [Read more...] about 12 Essential Tools of Public Relations (Explained with Example)
What is the Process of Marketing Control? (Step by Step)
The purpose of marketing control is to keep the marketing activities on the right track and align them with the plans and goals of the organization. The marketing control system should be flexible so that it can be adjusted to suit the needs of any change in the environment. Process of Marketing Control Marketing control involves four basic steps as shown in the … [Read more...] about What is the Process of Marketing Control? (Step by Step)
18 Benefits and Objectives of Marketing Control (Explained)
Marketing control is an essential part of the marketing function. All the marketing activities are planned and implemented with the objective of achieving marketing goals. Marketing control provides the means whether the desired goals have been achieved or not if necessary, applying corrective measures so that the performance takes place according to plans. It involves … [Read more...] about 18 Benefits and Objectives of Marketing Control (Explained)