Retailing consists of those activities involved in selling directly to ultimate consumers. In retail trade, the goods are purchased and sold in small quantities. The retailer is the last link in the chain of middlemen. Functions and Services of Retailers with Examples Functions and services of retailers can broadly be described as under: 1. Advertisement for New … [Read more...] about 15 Functions and Services of Retailers with Examples
Marketing and Sales
14 Arguments ‘Against’ and ‘In Favour’ of Elimination of Wholesalers
Should wholesalers be removed? Some critics of wholesalers are of the view that wholesalers should be removed. They are of the opinion that the Institution of wholesalers is the useless and avoidable link between the manufacturers and retailers and therefore. It should be eliminated immediately. Before coming to the conclusion on this question, we shall study the … [Read more...] about 14 Arguments ‘Against’ and ‘In Favour’ of Elimination of Wholesalers
29 Important Services of Wholesaler in Marketing (Explained)
A wholesaler is a vital link between manufacturers and retailers. They purchase goods from different manufacturers and sell these goods to retailers. Thus, wholesalers render very important services both to the manufacturers and retailers. Some of the important services rendered by manufactures are divided into three parts: Wholesaler Services to the Manufacturers … [Read more...] about 29 Important Services of Wholesaler in Marketing (Explained)
Top 11 Important Functions of Wholesalers (Explained)
Wholesalers purchase goods from manufactures and sell to the retailers. He buys goods in large quantities and sells them to the retailers in small quantities for resale to the industrial and commercial consumers. He does not sell the goods directly to the consumers. A wholesaler may be a sole trader, or a partnership firm or a company. Functions of Wholesalers Some of the … [Read more...] about Top 11 Important Functions of Wholesalers (Explained)
13 Types of Wholesalers in Marketing (Explained)
Wholesalers are marketing middlemen who occupy a position midway between retailer and the producer or manufacture. Types of Wholesalers The types of wholesalers can be discussed as under: 1. Manufacturer Wholesalers Manufacturer wholesalers are the persons engaged in manufacturing activities as well as in distribution activities. The manufacturers activities as well as … [Read more...] about 13 Types of Wholesalers in Marketing (Explained)