Sales promotion can be used to pursue important sales objectives. The increasing use of sales promotion in marketing programs is more than a passing fad. It is a fundamental change in strategic decisions about how companies market their products and services. But sales promotion has certain problems. The value of this increased emphasis on sales promotion has been … [Read more...] about 21 Key Limitations of Sales Promotion (With Examples)
functions of sales promotion
15 Importance of Sales Promotion to Producers (Explained)
The importance of sales promotion cannot be underestimated. It is an important component of the marketing program. The producers can have a number of advantages through operating sales promotion plans. It can be a specific tool for the sales promotion strategy. Importance of Sales Promotion to Producers Following are the advantages or importance of sales promotion … [Read more...] about 15 Importance of Sales Promotion to Producers (Explained)
28 Important Functions of Sales Promotion (With Examples)
Sales promotion is the direct inducement or incentive to the salesforce, the distributor, or the consumer, with the primary functions of creating an immediate sale. Functions of Sales promotion vary widely. To help ensure the proper application of sales promotion, Specific functions must be set. Functions of Sales Promotion These functions and objectives of sales … [Read more...] about 28 Important Functions of Sales Promotion (With Examples)