How to Become a Successful Salesman? 33 Qualities (Complete List)

Qualities of successful salesmen vary from industry to industry and country to country where the firm wants to market its products and services. There is question is what are the qualities of a good salesperson and a bad salesperson. But a general list of qualities of a successful salesman may be prepared. and you can find out the answer.

qualities of successful salesman
qualities of a successful salesman

Qualities of Successful Salesman

These general qualities are as follows:

1. Product Knowledge

The salesman must process comprehensive and intensive knowledge of products to be sold by him.

It serves as an important asset to the salesman and enhances his communication skills.

When natural of product to be sold by the salesman is technical and semi-technical, product knowledge becomes key factor of success.

Sound product knowledge serves twin purposes of effective communication and handling objections in an impressive manner.

Related: 15 Important Characteristics of Public Relations (Explained).

2. Take Lesson from Failures

He must take a lesson from failure. The same mistake should not be repeated in the future. Thus, his learning should be effective.

He must identify his weakness and should try hard to eliminate them.

3. Personality

The salesperson must possess an impressive personality.

Personality is a composition of various characteristics of a man’s personal appearance, habits, manners, way of dressing and addressing, posture, carriage.

4. Faith and Conviction

The salesman should have full faith and conviction in the products in which he is dealing.

It is the foundation for effective communication.

Related: What is the Process of Marketing Control? (Step by Step).

5. Self Confident

It requires a thorough knowledge of the product, its uses, and misuses.

Tremendous self-confidence is required in a salesman. For this purpose, he must be having full knowledge of his strengths and ready to capitalize on them.

6. Expert Planning

The salesman should be an expert in macro and micro-planning.

7. Stamina

He should possess good stamina to work hard and continuously, like, he should not get exhausted quickly and easily.

8. Psychological Fit

His psychological health must be sound.

Related: 15 Factors that Affecting Market Segmentation.

9. Alertness

While dealing with the customers. He should satisfactorily remove all doubts raised by them.

He should be very alert, attentive and active so that he may be able to counter objections, remove apprehensions, locate and stress the actual need and serve in its best satisfaction.

10. Enhance Capabilities

Only challenge seeker salesman can continuously enhance his capabilities.

11. Systematic

A good salesman should be systematic.

12. Smile

Smile is great virtue for a successful salesman. A smile adds attraction to personality.

The salesman must be having an inner urge for advancement.

Related: 17 Powerful Consumer Sales Promotion Techniques (Explain).

13. Sound knowledge of Competitors

Sound knowledge of competitors’ products is also important quality. It is very essential for a comparative analysis of his own products with the products of competitors.

Spirit of competitiveness is also required in a successful salesman.

14. Qualifications

He must have good academic qualifications.

15. Physical Health

The person must possess perfect Physical health, which can afford climate and dietary variations in different countries.

His “body language” should be impressive.

Related: 7 Powerful SalesForce Promotion Techniques (With Examples).

16. Language Knowledge 

The salesperson must have knowledge of foreign languages of target markets.

qualities of a good salesman in marketing
qualities of a good salesman in marketing

He must have excellent in English speaking because it is an international language.

17. Enthusiasm

He should be able to face the inconvenience and reverse in the efforts happily and enthusiastically.

Optimisms and ambition are the keynotes of success.

18. Discipline

He should be disciplined in his talk, manner, and treatment with the customer.

Training in effectiveness sales methods.

Related: 18 Major Advantages and Disadvantages of Supermarkets.

19. Knowledge of Customers 

The salesperson must have complete knowledge of his target customers, particularly regarding their psychology, buying motives, lifestyles, social and cultural factors.

20. Social Traits

Social traits are also necessary for a successful salesperson.

Social traits include– courtesy, good manners, empathy, cooperation and helpfulness, tactful and ability to meet the public.

21. Sound Health

He must be a person of sound memory.

Sound imagination and creativity are another important virtue for a successful salesman.

Like, free from any physical handicaps like stammering, limping, etc. He sounds not to get exhausted quickly and easily.

22. Presence of Mind

He should be quick to grasp the situation and handle it according to the needs of the time.

23. Imaginative

Imaginative To tactful a customer who is quite unresponsive, silent, and undecided. Information should be elicited from him about his need.

Imaginative to Appreciate, understood, and satisfy the requirement of the customers by putting oneself mentally in the position of a buyer.

Related: 13 Main Types of Retailers in Marketing (With Examples).

24. Initiative

The initiative is needed in prospecting, approaching, and convincing the buyers even without prior direction.

Initiative is also needed in promoting a harmonious relationship between the two by communicating to each other their reactions and suggestions.

25. Sharp Memory

A capacity to recognize his customers, recall his interviews and recollect their specific requirements and suggestions.

26. Intelligent

Intelligent and must have a good common sense, general awareness, and positive attributes.

Ability to get along with the people.

Related: Top 5 Types of Distribution Channels in Marketing (Explained)

27. Tactful to deal with the People

Patient listener, Frank humorous, etc.

28. Convincing Conversationist

Convincing Conversationist and should be able to present his proposition pleasantly.

Sweet voice, clear pronunciation, good vocabulary, apt use of words and fluent expressive are essential ingredients of convincing and effective conversation.

29. Likable Disposition

Politeness, courteous, good manners, cheerfulness, good Humour, refinement in taste, pleasant habits make a man likeable.

30. Honesty and Sound Character

The salesman should be true, frank, straight forward, sincere, earnest and honest in his statement.

Related: 10 Major Factors Affecting Pricing of Product (Explained).

31. Cooperative and Helpfulness

Cooperation with the customers, fellow salesman and employers are required.

32. Aptitude

He should possess a special aptitude, a special discipline of Mind, body, and heart. He should be creative and self-satisfying.

33. Communication Skills

Communication skills of a salesman should be very effective. Following may be very useful in this regard:

  • An only a good listener can be effective communicator.
  • Place value and time value should be kept in mind.
  • Before presentation salesman should get rid of terror if any from the prospective buyer.
  • The presentation should be natural.
  • The attention value of the presentation should be high.
  • Good suggestive value, which explains the suitability of the product to the prospective buyer is also useful.
  • There must be interest value in the presentation. For this purpose, the message should be kept short and sweet.
  • The salesman should refrain from self-praise, deviations, and duplications.
  • Communication value is also essential. It means that decoding by the receiver should match with coding.
  • Complete communication is also required, which means all things should be explained in a single presentation.
  • It will be appropriate to prepare the client-specific presentation well in advance.
  • The extempore style of presentation makes its own unique impact.

Thus, the above personal attributes are necessary to become a successful salesman.

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