Quick answer: Advantages of sales promotion: quick sales lift, product trial, clearing old stock, winning customers from rivals, easy targeting,
Marketing & Sales
Guides on marketing, advertising, sales management, distribution and retail, with Indian examples.
Quick answer: Sales promotion is a set of short-term incentives, such as discounts, samples, coupons, contests and dealer schemes, used
Quick answer: The promotion mix is the blend of advertising, personal selling, sales promotion and publicity a firm uses. Five
Quick answer: The main inventory control techniques are fixing maximum and minimum stock levels, setting a reorder level, ordering the
Quick answer: Inventory management keeps the right materials available at the lowest total cost. Its objectives are uninterrupted supply for
Quick answer: Transportation documents include the lorry receipt, railway receipt, bill of lading, air waybill, e-way bill, delivery challan and
Quick answer: Transportation moves goods from suppliers to factories to customers, creating place and time utility. The main modes are
Quick answer: A departmental store sells almost every kind of product under one roof, in separate departments staffed by salespeople,
Quick answer: Advantages of supermarkets: wide choice, lower prices, freedom to browse, fixed prices, consistent quality, high sales volume, no
Quick answer: A department store is one large store selling a wide variety of goods in separate departments, usually in