Quick answer: Salespeople can be grouped by who employs them and what they sell. Manufacturer’s, wholesaler’s, retailer’s and exporter’s salesmen
Marketing & Sales
Guides on marketing, advertising, sales management, distribution and retail, with Indian examples.
Quick answer: Successful salespeople combine knowledge, personality and habits. They know their product, customers and competitors, communicate clearly and persuasively,
Quick answer: Public relations is a planned, continuous effort to build mutual understanding between an organisation and its public. It
Quick answer: Public relations teams use press releases, press kits, photographs and feature articles to work with the media; brochures,
Quick answer: Marketing control keeps marketing activities on track in four steps: set performance standards (for example sales, market share
Quick answer: Marketing control means checking marketing results against plans and correcting gaps. Its objectives are to make sure marketing
Quick answer: A marketing audit is a thorough, systematic, independent and periodic review of a company’s marketing environment, objectives, strategies
Quick answer: Consumer sales promotions are short-term incentives aimed at end users to pull them into buying. The main techniques
Quick answer: Manufacturers motivate dealers and distributors with money, support and recognition. Financial tools include special discounts, trade, advertising, buy-back,
Quick answer: Salesforce promotion techniques motivate a company’s own salespeople and dealers to sell more. The main ones are sales