Entrepreneurship

Starting and running a business: ideas, theories, funding, challenges and the Indian startup ecosystem.

Entrepreneur climbing seven steps from training to launch, illustrating phases of an entrepreneurship development programme
Entrepreneurship

Quick answer: An EDP runs through three stages and seven phases. Pre-training: identification and promotion, then selection of participants. Training:

Mentor guiding aspiring entrepreneurs through a business plan in a workshop
Entrepreneurship

Quick answer: Entrepreneurship development programmes (EDPs) are needed because most new founders lack business skills, finance, networks and guidance. A

Workshop, incubator, online course and pitch stage panels, illustrating types of EDPs
Entrepreneurship

Quick answer: Entrepreneurship Development Programmes come in seven main types: incubators and accelerators, training and capacity-building workshops, government-sponsored EDPs, industry-specific

City footpath with a food cart, fruit vendor and clothes stall
Entrepreneurship

Quick answer: A footpath or street business is cheap to start, flexible, close to customers and an important source of

Marketer adjusting channel sliders with a rising conversion chart
Entrepreneurship, Marketing & Sales

Quick answer: To optimise a marketing strategy: define a clear target audience and value proposition, choose the channels where those

Leader and crew patching a leaking ship toward calmer water
Entrepreneurship

Quick answer: To save a company in financial crisis: assess the real cash position quickly, protect cash flow (collect receivables,

Neighbourhood bakery beside a fast-growing startup office with a rocket
Entrepreneurship

Quick answer: A small business aims for steady profit in a known market, such as a shop, agency or restaurant,

Entrepreneur walking from a business plan to an opening shop
Entrepreneurship, Marketing & Sales

Quick answer: After writing a business plan, an entrepreneur should refine it with feedback, set measurable goals and KPIs, choose

Indian city with a market street, metro, factory and mobile payment
Entrepreneurship

Quick answer: India offers a huge and growing consumer market of about 1.46 billion people, a large English-speaking workforce, strong

Workers and managers sharing ideas at a boardroom table
Entrepreneurship

Quick answer: Workers can take part in management through works committees, joint management councils, shop, unit and plant councils, worker