Entrepreneurship

Starting and running a business: ideas, theories, funding, challenges and the Indian startup ecosystem.

Tired professional with a stack of business cards at a crowded event, illustrating networking downsides
Entrepreneurship

Quick answer: Business networking has real downsides: it takes a lot of time and money for uncertain returns, can produce

Indian farmer in a field with a tractor, cow shed and crop plan tablet
Entrepreneurship

Quick answer: To start a farming business in India: research local agro-climatic conditions and markets, choose crops or livestock with

Premium tech store with connected devices and queuing customers, illustrating a successful tech ecosystem
Entrepreneurship

Quick answer: Apple succeeds because it controls the whole experience: it designs its own hardware, software, chips and services so

Indian startup team building a satellite with a rocket behind, illustrating starting a space company in India
Entrepreneurship

Quick answer: To start a space company in India, research the market and pick a focus (launch, satellites, ground systems

Private rocket launch with satellites and a cargo capsule at a space station, illustrating space company revenue
Entrepreneurship

Quick answer: Most private space revenue today comes from launch services, satellite communications and broadband, government contracts such as NASA

Social entrepreneurs installing village solar panels, a dairy cooperative and an eye clinic
Entrepreneurship

Quick answer: Social entrepreneurship comes in several forms: non-profit, for-profit and cooperative models; ventures focused on the environment, technology, empowerment,

Social entrepreneur training village women beside a well and school, illustrating social entrepreneurship
Entrepreneurship

Quick answer: Social entrepreneurship uses business methods to solve social problems. Its key features are a clear social mission, innovation,

Manager presenting an employee with a trophy, bonus and career ladder
Entrepreneurship, Marketing & Sales

Quick answer: Employee reward systems combine financial and non-financial rewards. Financial: bonuses, incentives, profit sharing and long-term incentives such as

Manager giving an employee a trophy as colleagues applaud
Entrepreneurship, Management & HR

Quick answer: A reward system is needed because it motivates employees, recognises good performance, keeps top talent, raises job satisfaction

Shopper scanning a loyalty card with points, tiers and rewards around
Entrepreneurship, Marketing & Sales

Quick answer: The main types of customer loyalty programmes are points-based, tiered, paid membership, cashback, punch card, value-based, coalition, partner,