Quick answer: In a developing economy, marketing turns production into sales, creates jobs, raises living standards, opens rural markets, expands
Marketing & Sales
Guides on marketing, advertising, sales management, distribution and retail, with Indian examples.
Quick answer: The main functions of marketing are product planning, creating demand, buying and assembling, selling, standardisation and grading, storage,
Quick answer: Marketing has grown from simply moving goods from producer to consumer into a customer-focused management process. Its nature
Quick answer: Marketing is the business process of finding out what customers need and satisfying them profitably. Its key features
Quick answer: An oligopoly has a few large sellers, strong interdependence, high entry barriers, homogeneous or differentiated products, price rigidity
Quick answer: Monopolistic competition is a market with many sellers offering similar but differentiated products, such as restaurants, clothing brands
Quick answer: A perfectly competitive market has a very large number of buyers and sellers, an identical product, firms that
Quick answer: The business environment is made up of internal and external factors that are interdependent and constantly changing. It
Quick answer: The balance of payments records all economic transactions between a country’s residents and the rest of the world.
Quick answer: A mixed economy combines private enterprise and market prices with state ownership, planning and welfare. Advantages: economic freedom