Quick answer: Satisfied customers buy again, stay longer, recommend the business and are less sensitive to price, which lowers marketing
Marketing & Sales
Guides on marketing, advertising, sales management, distribution and retail, with Indian examples.
Quick answer: A strong brand image makes a business easy to recognise and remember, earns customer trust and loyalty, lets
Quick answer: A good brand image is consistent, authentic, clear and distinctive. It connects emotionally, is easy to remember, puts
Quick answer: A strong brand image builds customer loyalty by creating trust, recognition and an emotional connection. Customers who see
Quick answer: The main customer retention strategies are personalised communication, loyalty and referral programmes, excellent customer service, smooth onboarding, subscriptions,
Quick answer: Customer retention matters because keeping customers costs less than winning new ones and loyal customers spend more over
Quick answer: Online marketing is powerful but has real drawbacks: crowded, highly competitive channels and information overload, constant algorithm and
Quick answer: The product is the centre of all marketing. It is the starting point of marketing plans, the key
Quick answer: Black Friday encourages impulse buying and overconsumption, puts heavy pressure on retail and warehouse staff, squeezes small businesses
Quick answer: E-commerce lets a business sell nationally or globally around the clock with lower overheads, wider choice, rich customer