Quick answer: M-commerce is buying and selling through smartphones and tablets. Its advantages are anytime, anywhere access, easy mobile payments
Marketing & Sales
Guides on marketing, advertising, sales management, distribution and retail, with Indian examples.
Quick answer: Benchmarking types by comparison partner: internal, competitive, functional, generic, collaborative and international. By what is compared: performance, process,
Quick answer: Employee reward systems combine financial and non-financial rewards. Financial: bonuses, incentives, profit sharing and long-term incentives such as
Quick answer: The main types of customer loyalty programmes are points-based, tiered, paid membership, cashback, punch card, value-based, coalition, partner,
Quick answer: Decisions can be made rationally (step by step), intuitively, incrementally, with heuristics or rules of thumb, by satisficing
Quick answer: The logistics department plans and runs the flow of goods from suppliers to customers. Its responsibilities include forecasting,
Quick answer: Grocery stores are convenient, but buying there has drawbacks: produce may be less fresh, store layouts encourage impulse
Quick answer: Buying from a grocery store gives you convenience, a wide variety of products in one place, regular discounts,
Quick answer: A supermarket usually stops growing because it looks like every other store, does not understand its local customers,
Quick answer: To optimise a marketing strategy: define a clear target audience and value proposition, choose the channels where those