Quick answer: After writing a business plan, an entrepreneur should refine it with feedback, set measurable goals and KPIs, choose
Marketing & Sales
Guides on marketing, advertising, sales management, distribution and retail, with Indian examples.
Quick answer: Benchmarking compares a firm’s processes and results with the best performers. Advantages: it reveals performance gaps, brings in
Quick answer: Customer service has three stages. Before the sale: a written service policy, the right organisation, flexible systems and
Quick answer: Supply chain forecasting follows six steps: understand the objective of the forecast, integrate demand planning and forecasting across
Quick answer: The main factors affecting logistics costs are deregulation of transport, changing customer expectations (faster delivery and small online
Quick answer: A logistics manager makes sure products reach the right place at the right time and cost. The job
Quick answer: Lack of coordination in a supply chain causes the bullwhip effect, where small changes in customer demand turn
Quick answer: Supply chains depend on information technology to track goods and share data. The main technologies are barcoding and
Quick answer: Information technology makes a supply chain faster and more accurate. It manages information across partners, links software and
Quick answer: The supply chain drivers are facilities, production, inventory, transportation, information, sourcing and pricing. Chopra and Meindl list six