Quick answer: Physical distribution matters because it creates time and place utility, getting products where and when customers want them.
Marketing & Sales
Guides on marketing, advertising, sales management, distribution and retail, with Indian examples.
Quick answer: Transportation in marketing creates place and time utility, widens markets, enables mass production, stabilises prices, supports customer service,
Quick answer: To control damage to a brand’s image: prepare a crisis communication plan in advance, monitor brand mentions so
Quick answer: Advertising is paid, controlled communication that aims to persuade people to buy. Public relations is mostly earned communication
Quick answer: Selling drives the whole economy: without sales there is no reason to produce. It turns production into income,
Quick answer: Online advertising lets businesses target precise audiences, track every click, launch and update campaigns quickly and start on
Quick answer: The main types of online advertising are search (PPC) ads, display and banner ads, social media ads, video
Quick answer: Body copy is the main text of an ad. Common types are emotive, factual hard-sell, factual educational, narrative
Quick answer: A good advertising appeal is built on a creative concept and a clear theme, and is meaningful, believable,
Quick answer: Advertising copy is the words of an ad, written or spoken. Good copy carries a clear message built