Quick answer: Magazine advertising suits brands that want a specific, engaged audience. Its benefits are a long shelf life, high-quality
Marketing & Sales
Guides on marketing, advertising, sales management, distribution and retail, with Indian examples.
Quick answer: Newspaper advertising, classified or display, reaches a large local audience quickly, is flexible and relatively cheap, suits time-sensitive
Quick answer: Outdoor advertising reaches people while they are out and about. Main types are posters and hoardings, painted displays
Quick answer: Display advertising promotes products at or near the point of sale. Its main types are window displays, interior
Quick answer: Direct mail advertising sends printed material straight to chosen customers by post. The main types are postcards, sales
Quick answer: Broadcast media advertising includes TV commercials, programme sponsorship, product placement, infomercials and direct response TV; radio, podcast and
Quick answer: Effective advertising carries a relevant message, gives a strong enough reason to buy, follows a sound strategy, is
Quick answer: Advertising shapes society as well as markets. It informs and persuades people, influences values and culture, spreads awareness
Quick answer: Advertising makes the work of salesmen and middlemen easier. It creates demand before the salesperson arrives, speeds up
Quick answer: Advertising helps consumers by telling them what products exist, what they cost and how they compare, so they