Quick answer: Promotion helps producers reach more buyers, raise demand and sales, and produce on a larger scale at lower
Marketing & Sales
Guides on marketing, advertising, sales management, distribution and retail, with Indian examples.
Quick answer: Advertising can be grouped by purpose and audience: product vs institutional, direct vs indirect action, primary vs selective
Quick answer: Advertising is a paid, non-personal form of mass communication from an identified sponsor that aims to persuade a
Quick answer: The limitations of sales promotion are short-lived effects, rewarding existing buyers, inability to fix a weak product, lower
Quick answer: Sales promotion helps producers lift sales quickly, launch new products, smooth out seasonal demand, win new markets and
Quick answer: Sales promotion has grown quickly because companies want immediate profits and responses, traditional media is costly and cluttered,
Quick answer: Sales promotion offers short-term incentives such as discounts, samples, coupons and contests to push immediate sales. Its main
Quick answer: Sales promotion uses short-term incentives such as discounts, coupons, samples and contests to speed up buying by consumers
Quick answer: Well-designed sales territories give each salesperson a fair share of market potential and workload, avoid overlap, stay flexible,
Quick answer: The size of a sales territory depends on the product and sales job, demand and market potential, distribution