13 Types of Wholesalers in Marketing (Explained)

Wholesalers are marketing middlemen who occupy a position midway between retailer and the producer or manufacture.

types of wholesalers
types of wholesalers

Types of Wholesalers

The types of wholesalers can be discussed as under:

1. Manufacturer Wholesalers

Manufacturer wholesalers are the persons engaged in manufacturing activities as well as in distribution activities. The manufacturers activities as well as in distribution activities.

The manufacturers who sell their goods to the retailers are known as manufacturer wholesalers. They may also make a large scale from other manufacturers so that the demands of retailers may be met.

The main object to act as a manufacturer wholesaler is to play a double role in marketing. It increases their sales considerably.

It also reduces their overhead expenses and increases their profits.

Related: 31 Factors Affecting the Choice of Distribution Channels (Explained).

2. Retailer Wholesaler

Retailer wholesalers are the wholesaler who purchases goods directly from manufacturers and sells them to the customers.

Thus, the manufacturers who retail their goods direct to the consumers through their own shops, are also called retailer wholesalers.

In this manner, retailer wholesalers also play a double role in marketing it also helps them in minimizing the cost and increasing the sales and profits.

3. Mini Supply Wholesalers

Mini supply wholesalers are the wholesalers, who supply goods to the mills or manufacturers. Such wholesalers deal in Raw materials, capital goods, equipment, and other supplies.

They Purchase these materials and equipment from a large number of manufacturers in large quantities and supply to the industrial users.

Such wholesalers generally sell their goods throughout a state or country through their agents.

Related: Top 9 Advantages of Logistics or Physical Distribution (Explained).

4. Single Line Wholesalers

Single line wholesalers are the wholesaler who deals in a particular product line only.

The Purchase and sell different product items from different manufacturers of their line. In this manner, they maintain large varieties of goods of their line and sell them to the retailers.

World Union of Wholesale Markets (WUWM )

5. Complete Line Wholesalers

Complete line wholesalers are the wholesalers who deal incomplete line of goods required by a particular industry or a trade.

Such wholesalers concentrate upon the needs and requirements of a particular trade only and they deal in all necessities of such trade.

For example, Hospital supply wholesaler can supply all the requirements of hospitals.

6. Local Wholesalers

Local wholesalers are the wholesalers who purchase goods from a number of manufacturers and resell these goods in a particular area or city only.

wholesaling meaning and types
wholesaling meaning and types

Such wholesalers generally deal in the goods according to the requirements of retailers of their area.

All these wholesalers are very close to the retailers, retailers feel it very Convenient to purchase their requirements from such wholesalers.

Related: Top 5 Types of Distribution Channels in Marketing (Explained).

7. Regional Wholesalers

Regional wholesalers of the wholesalers who Purchase goods in large quantities from different manufacturers and sells them to the retailers of a particular region.

This region maybe is a state of some particular districts of state or a particular district. This type of wholesalers is very common these days.

8. National Wholesalers

The national wholesaler is the wholesalers, who purchase goods from different manufactures and distribute these goods to retailers all over the country.

Such wholesalers supply goods to the local or regional wholesalers also.

Related: Top 10 Conditions for Price Discrimination (Explained).

9. Jobbers

Jobbers are the wholesaler who purchases goods from different manufactures and store these goods in their own godowns and sell them to the retailers.

These wholesalers perform the activities of purchasing and selling only.

They do not enagage themselves in production activities. Such wholesaler is also known as pure wholesalers.

10. Processors

Processors are the wholesalers who purchase goods from different manufacturers for grading and processing.

They classify the goods into different grades and sell these goods according to these grades, generally in small packets.

Sometimes, they sell these goods under their own brand name.

Related: 14 Essential Features and the Importance of Product (Explained)

11. Exporters

Such wholesalers purchase goods from different manufacturers in their country and sell these goods in foreign countries.

They may sell these goods in the same form or after processing.

12. Importers

Such wholesalers purchase goods from foreign manufacturers and sell these goods to the manufacturers or wholesalers or retailers of their country.

These wholesalers may sell the goods in the same form or after processing. 15 Factors that Affecting Market Segmentation.

13. Industrial Distributors

Such wholesalers act as a wholesalers distributor for a single manufacturer.

These wholesalers collect goods from a single manufacturer only and sell the goods to the retailers in their authorized area.

Thus, now you know the types of wholesalers.

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