10 Main Types of Salesman for Selling Products (Explained)
Creative pioneers, service salesmen, detail men, and manufacturer’s, wholesaler’s and retailer’s salesmen: the main types and what each one does.
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How to Become a Successful Salesman? 32 Qualities (Complete List)
Product knowledge, learning from failure, confidence, conviction, planning and stamina: 32 qualities that make a successful salesperson.
15 Important Characteristics of Public Relations (Explained)
PR is planned, continuous and built on goodwill and trust. The characteristics that define public relations and set it apart from advertising.
12 Essential Tools of Public Relations (Explained with Example)
Press releases, press kits, photography, feature articles, printed material, house journals and more: the PR tools companies use to shape opinion.
Process of Marketing Control (Step by Step)
Set performance standards, measure results, compare them with targets and take corrective action. How marketing control keeps plans on track.
18 Benefits and Objectives of Marketing Control (Explained)
Why companies control marketing activity: to keep plans on course, check spending, spot problems early and improve results. Objectives and benefits.
Marketing Audit: Meaning, Process, Characteristics, Objectives
A marketing audit is a periodic, thorough, systematic and independent review. What it checks, why companies run one and the steps in the process.
17 Powerful Consumer Sales Promotion Techniques (Explained)
Free samples, price cuts, coupons, gifts, trading stamps, fairs and more: how each consumer promotion technique works to lift sales.
20 Techniques to Motivate Middlemen and Dealers
Recognition, special discounts, trade allowances, point-of-purchase support, sales tools and more: ways to keep dealers pushing your product.
6 Powerful Salesforce Promotion Techniques (Explained)
Sales contests, training manuals, sales meetings, promo kits, bonuses and demonstrations: how companies motivate the people who sell for them.