18 Reasons and Importance of Product Innovation (Explained)
Why companies keep innovating products: growth, competition, changing markets and new technology, plus what effective product innovation needs.
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Product Mix: Concept, Elements, Strategies, Dimensions
What a product mix is, its width, depth and consistency, the factors that shape it and the strategies companies use to grow or trim their range.
12 Essential Features of a Product (With Kotler’s Product Levels)
Core benefit, functionality, quality, design, brand and more: the 12 features that make up a product, explained alongside Kotler’s product levels.
Selection of Target Market: 7 Things to Evaluate
Segment size, growth potential, attractiveness, measurability, accessibility and fit with company goals: how to judge which market to target.
14 Bases for Market Segmentation (Explained with Examples)
The bases marketers use to segment consumer and industrial markets, from location and age to buying behaviour, each explained with an example.
15 Importance or Benefits of Market Segmentation (Explained)
Segmenting your market helps you spot openings, spend budget where it works, outpace competitors and write sharper ads. 15 benefits explained.
Market Segmentation: Meaning, Objectives, Features, Types (Explained)
What market segmentation is, why firms do it, and the main types from geographic and demographic to socio-psychological and need-based.
25 Factors Affecting Media Decisions in Advertising
Ad goals, target audience, budget, market, product, reach and frequency and more: what to weigh when choosing where your ads should run.
12 Aims and Objectives of Advertising (With the DAGMAR Model)
What advertising is for: building awareness, launching products, shifting perceptions, lifting sales. 12 objectives matched to the buyer journey.
12 Disadvantages of Branding (With Real Examples)
Brands cost a lot to build, one crisis can hit every product, extensions can flop and rebrands can backfire. 12 downsides of branding with real cases.