Quick answer: Retailers succeed when they put the customer first, keep the right stock, price competitively and sell across store
Marketing & Sales
Guides on marketing, advertising, sales management, distribution and retail, with Indian examples.
Quick answer: Retailing is the final link that sells goods to consumers in small quantities. It matters because it makes
Quick answer: Retailing is the sale of goods and services directly to final consumers for personal use. Its key characteristics
Quick answer: Sales forecasts are only estimates. They are limited by missing sales history and data, sudden changes in the
Quick answer: Sales forecasting follows ten steps: set the goals of the forecast, identify the factors that affect sales, choose
Quick answer: A sales forecast must account for general economic conditions, changing market and industry conditions, socio-economic trends, foreign trade,
Quick answer: A sales forecast is the base of nearly every business plan. It guides production, purchasing, inventory, staffing and
Quick answer: Sales policies give sales teams clear rules for pricing, credit, discounts, territories and customer service. They help keep
Quick answer: Salespeople need motivation because the job is often lonely and full of rejection, they face conflicting demands from
Quick answer: Common sales compensation plans are straight salary, straight commission, bonus, salary plus commission, salary plus bonus, salary plus